China-based Jiuzi Holdings has unveiled a sweeping $1 billion cryptocurrency treasury plan, marking one of the largest digital asset allocations by a listed Chinese firm. The initiative, announced this week, will primarily focus on Bitcoin (BTC), Ethereum (ETH), and Binance Coin (BNB), with room for further diversification subject to risk committee approval.

The company, a retailer and franchisor of new energy vehicles, confirmed that its board has adopted a Crypto Asset Investment Policy designed to strengthen shareholder value and hedge against macroeconomic risks. Unlike speculative trading strategies, Jiuzi emphasized that its crypto assets will be held in long-term custody by leading custodians and supervised by a Crypto Asset Risk Committee led by CFO Huijie Gao.

Strategy and Leadership Moves

The timing of the policy coincides with the appointment of Dr. Doug Buerger, a veteran in digital asset strategy, as Chief Operating Officer. According to CEO Tao Li, the approach reflects a deliberate move to position Jiuzi for resilience in an era of economic uncertainty.

“Crypto assets offer a forward-looking vision for treasury management,” Dr. Buerger said, stressing that the allocation is intended as a hedge against global financial volatility, not a short-term speculation.

The company pledged transparency, noting that all major acquisitions will be reported through SEC filings. This aligns Jiuzi with a growing cohort of global firms that have embraced cryptocurrency as a balance sheet reserve.

Market reaction was immediate. Jiuzi’s U.S.-listed shares surged 55% in premarket trading, before settling back to a 32% gain as regular trading opened, according to Yahoo Finance data.

Corporates Boost Crypto Reserves

Jiuzi’s plan adds momentum to a broader corporate trend of accumulating digital assets as long-term reserves:

• Metaplanet (Japan): Purchased over $632 million in BTC, entering the top five corporate holders.
• CEA Industries: Increased BNB holdings to 418,888 tokens with a $26 million purchase.
• BitMine (Tom Lee): Expanded ETH balance sheet by $86 million, reinforcing forecasts of ETH rising to $12,000–$15,000 by year-end.

These moves highlight the shift from Bitcoin-only treasuries toward more diversified allocations that include ETH and BNB. While Bitcoin remains the anchor, corporate interest in alternative tokens is expanding, reflecting growing confidence in their long-term role within financial reserves.

For Jiuzi, the billion-dollar strategy signals a bold alignment with global treasury trends, underscoring the increasing legitimacy of crypto in corporate finance.