Crypto brokerage Robinhood has officially listed Binance Coin (BNB) for spot trading in the United States, marking another step in the platform’s expansion into major digital assets. The move comes as BNB continues to outperform leading cryptocurrencies like Bitcoin (BTC), Ethereum (ETH), and Solana (SOL) in 2025.
Robinhood confirmed that U.S. users can now buy and sell BNB directly on its app, joining a lineup that already includes BTC, ETH, and SOL. The listing follows the platform’s recent additions of ASTER and Plasma’s XPL, both of which saw strong trading activity upon debut.
However, unlike those tokens, BNB’s price showed little reaction to the listing, holding steady around $1,077. According to TradingView, BNB rose 2% intraday after the announcement, recovering alongside a broader crypto market rebound.
“BNB’s fundamentals remain strong, and its ecosystem growth continues to attract liquidity,” said a note from crypto analysts at ING Digital Assets.
Meanwhile, Coinbase has also added BNB to its listing roadmap, signaling that major U.S. exchanges are increasingly embracing Binance’s native token despite past regulatory scrutiny.
BNB Outshines BTC, ETH, and SOL in 2025
According to CoinMarketCap data, BNB has gained 53% year-to-date (YTD), outperforming Bitcoin’s 15%, Ethereum’s 15%, and Solana’s 2% decline. This surge cements BNB’s position as the fourth-largest cryptocurrency by market capitalization.
The altcoin’s stellar performance has been fueled by several factors:
- Strong BNB Chain activity: The BSC meme season attracted new liquidity and trading volume.
- Network upgrades: Ongoing improvements to transaction efficiency and staking rewards.
- Positive sentiment: Speculation that U.S. President Donald Trump could pardon Binance co-founder Changpeng “CZ” Zhao, improving Binance’s regulatory outlook.
BNB hit multiple all-time highs (ATHs) this year, peaking at $1,372 last week before a brief correction. Analysts attribute this resilience to robust ecosystem demand and investor optimism about potential U.S. policy shifts toward digital assets.
Market Sees Shifting Crypto Power Dynamics
Analysts such as Master Kenobi have predicted that BNB and Solana could eventually challenge Ethereum’s dominance, potentially battling for the No. 2 position by market cap.
BNB’s growing integration across major exchanges — alongside rising on-chain activity and developer adoption — signals a broader shift in market dynamics. As Robinhood and Coinbase expand access, the Binance ecosystem’s reach into mainstream finance appears to be strengthening.
While short-term volatility persists, BNB’s steady growth trajectory and increasing acceptance among U.S. platforms suggest it is evolving from an exchange token into a core infrastructure asset for decentralized finance (DeFi).
